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Silver Cross Wins “Best of Show” in State Healthcare Marketing Awards

Hospital Recognized in 2010 ISHMPR Pinnacle Awards Ceremony Nov. 9 

Joliet, IL (Nov. 10, 2010)—The Illinois Society for Healthcare Marketing and Public Relations (ISHMPR) honored marketing, public relations and communications professionals from across the state at its 2010 Annual Conference and Pinnacle Awards Presentation Nov. 8 and 9 at Starved Rock Lodge in Utica. Silver Cross received nine Pinnacle Awards including Best of Show for the hospital’s refreshed logo design.

Excellence in Healthcare Marketing/PR
Each year ISHMPR sponsors the Pinnacle Awards to recognize excellence and achievement in healthcare marketing and public relations. This year’s program included more than 150 entries in 23 project categories submitted by nearly 50 hospitals and healthcare systems from across the state. Entries were judged by the Georgia Society for Healthcare Marketing and Public Relations on their own merit in accordance with established criteria for project planning, implementation and overall results.

sc logo_web“The winning Pinnacle Award entries demonstrate a true dedication to quality and pride in project work,” said Jim McRoberts, ISHMPR President. 

Silver Cross Hospital’s refreshed logo design was selected Best of Show from the 150 entries.

Last summer a group of hospital stakeholders comprised of employees, board members and volunteers/auxiliary members working with FMG Design to refresh the hospital’s logo in preparation for the move to the Silver Cross Replacement Hospital in February 2012. 

“After reviewing hundreds of ideas, the team decided that the refreshed mark should connect the hospital’s past with the future," said Tracy Simons, Director of Community Relations and Marketing at Silver Cross Hospital.    “We wanted to keep the cross but replace the blue with purple which is the official color of the hospital’s founders—the Will County Union of King’s Daughters and Sons.  We also incorporated green into the design to represent growth.”

 In anticipation of the move in February 2012, the hospital has already begun using the logo with communication and signage for the new hospital campus including the Silver Cross Center for Women’s Health and the Silver Cross Health Center—both which opened on the New Lenox campus last year.

In addition to winning Best of Show, the Community Relations and Marketing Team received a total of nine awards for the following:

  • Integrated Marketing Campaign Category: Silver Cross Center for Women’s Health and Silver Cross Free-Standing Emergency Center campaigns
  • Writing Category: Tinley Park Woman Enjoying Life More After Weight Loss Surgery and 100 Top Hospital Remarks
  • Special Event Category for Silver Cross Health Center—New Lenox Grand Opening
  • Fund Raising Category:  Silver Cross Hospital Building on our Commitment Capital Campaign Brochure
  • E-Marketing & Social Media:  Silver Cross Center for Women’s Health Website, Blog and Social Media Campaign
  • Video Production:  100 Top Care
  • Logo Design:  Silver Cross Hospital Refreshed Logo

As an affiliate of the Illinois Hospital Association (IHA), the Illinois Society of Healthcare Marketing and Public Relations (ISHMPR) is a group of healthcare marketing and communications professionals dedicated to offering networking, recognition and educational opportunities for professionals in the fields of healthcare public and community relations, marketing and affiliated services. Founded in 1973, the Society is made up of professional healthcare communicators from a variety of disciplines. Membership is open to all healthcare marketing professionals across the state. For more information, visit

About Silver Cross Hospital
Silver Cross Hospital is a not-for-profit health care provider serving Will County and southwest suburban communities since 1895. Silver Cross has been recognized as a Thomson 100 Top Hospitals National Award winner for the last five consecutive years and as one of America’s Most Customer Friendly Hospitals by the American Alliance of Healthcare Providers. With over 2,500 employees, physicians and volunteers, Silver Cross operates a 304-bed acute care hospital and eight satellite facilities providing outpatient services and physician offices. Construction has begun to build a state-of-the-art replacement hospital opening in 2012 in New Lenox. To learn more about Silver Cross Hospital or a referral to a physician on staff, visit or call 1-888-660-HEAL (4325).


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