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Silver Cross Wins State Healthcare Marketing Awards

Hospital Recognized in 2012 ISHMPR Pinnacle Awards Ceremony Nov.2

New Lenox, IL (Nov. 6, 2012)—The Illinois Society for Healthcare Marketing and Public Relations (ISHMPR) honored marketing, public relations and communications professionals from across the state at its 2012 Annual Conference and Pinnacle Awards Presentation Nov. 1 and 2 at Courtyard by Marriot in Downtown Chicago. Silver Cross Hospital received 10 Pinnacle Awards.

Excellence in Healthcare Marketing/PR

Each year ISHMPR sponsors the Pinnacle Awards to recognize excellence and achievement in healthcare marketing and public relations. This year’s program included more than 110 entries in 26 project categories submitted by 28 hospitals and healthcare systems from across the state. Entries were judged by the Wisconsin Society for Healthcare Marketing and Public Relationson their own merit in accordance with established criteria for project planning, implementation and overall results. 

ishmpr-award_newsPhoto caption:  l-r: (seated) Ben Hernandez, Tracy Simons; (standing) Carol Banas-Hicks, Karen Helman; are part of the Silver Cross Hospital Marketing/Community Relations Team to receive 10 Pinnacle Awards from the Illinois Society for Healthcare Marketing and Public Relations.

“The winning Pinnacle Award entries demonstrate a true dedication to quality and pride in project work,” said Stuart Bushur, ISHMPR Pinnacle Awards Chairman.  

The Silver Cross Marketing Team and Community Relations which is led by Ruth Colby, Senior Vice President of Business Development/Chief Strategy Officer,  includes Tracy Simons, Director of Marketing and Community Relations (New Lenox resident); Karen Helman, Manager of Marketing and Community Relations (Orland Park resident); Carol Banas-Hicks, Community Programs and Senior Advantage Coordinator (Elwood resident); Ben Hernandez, E-Marketing Coordinator (Orland Park resident); and Gwen Ulmer, Community Outreach Coordinator  (Joliet resident) received a total of 10 awards for the following:

  • Advertising Campaign:  New Address. Same Special Deliveries 
  • Community Newsletter Category:  Silver Cross Experience Special Edition 
  • Fundraising:  The New Silver Cross Hospital Commemorative Book 
  • E-Marketing & Social Media Category:  Silver Cross I.C.E. App (iPhone and Android) 
  • Integrated Marketing Campaign Category: Incontinence Online Risk Assessment and Silver Cross Hospital Relocating Campaign 
  • Public Relations Project:  Replacement Hospital Patient Move
  • Special Event:  Illumination Opening Gala and Silver Cross Housewarming Celebrations
  • Website Design and Development Category:  New Hospital Microsite


As an affiliate of the Illinois Hospital Association (IHA), the Illinois Society of Healthcare Marketing and Public Relations (ISHMPR) is a group of healthcare marketing and communications professionals dedicated to offering networking, recognition and educational opportunities for professionals in the fields of healthcare public and community relations, marketing and affiliated services. Founded in 1973, the Society is made up of professional healthcare communicators from a variety of disciplines. Membership is open to all healthcare marketing professionals across the state. For more information, visit

About Silver Cross Hospital
Silver Cross Hospital is a not-for-profit health care provider serving Will County and southwest suburban communities since 1895. Silver Cross has been recognized as a Thomson Reuters 100 Top Hospitals National Award winner for seven consecutive years; one of America’s Most Customer Friendly Hospitals by the American Alliance of Healthcare Providers and was honored with an “A” Hospital Safety Score by The Leapfrog Group. With over 3,000 employees, physicians and volunteers, Silver Cross operates a 289-bed acute care hospital and 10 satellite facilities providing outpatient services and physician offices and recently opened a state-of-the-art replacement hospital on February 26, 2012 at I-355 and Route 6 in New Lenox. To learn more about Silver Cross Hospital or a referral to a physician on staff, visit or call 1-888-660-HEAL (4325).



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  • Silver Cross Hospital earns MAPP’s 2015 Gold Award for Employee Wellness Program


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Located at 1900 Silver Cross Blvd., New Lenox, IL 60451   Main Phone (815) 300-1100

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Physicians on Silver Cross Hospital’s Medical Staff have expertise in their areas of practice to meet the needs of patients seeking their care.  These physicians are independent practitioners on the Medical Staff and are not the agents or employees of Silver Cross Hospital. They treat patients based upon their independent medical judgment and they bill patients separately for their services.