Silver Cross Hospital Wins National Marketing Awards
Recognized Among the Nation’s Elite in the 2014 Aster Awards Competition
Joliet, IL (June 9, 2014)—Honored for excellence in advertising in the 2014 Aster Awards, Silver Cross Hospital received two awards in this year’s competition.
The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognizes outstanding healthcare professionals for excellence in their advertising/ marketing efforts for the calendar year 2013.
The Silver Cross Marketing and Community Relations team is led by Ruth Colby, Senior Vice President of Business Development/Chief Strategy Officer (Chicago resident), includes Tracy Simons, Director of Marketing and Community Relations (New Lenox resident); Karen Helman, Manager of Marketing and Community Relations (Orland Park resident); Carol Banas-Hicks, Community Programs and Senior Advantage Coordinator (Elwood resident); Suzanne Bies, E-Marketing Coordinator (Homer Glen resident); Ben Hernandez, E-Marketing Coordinator (Orland Park resident); and Leslie Newbon, Community Outreach Coordinator (Crest Hill resident). The team won a Gold Award for the hospital’s Social Media “Like Us on Facebook” Campaign and a bronze award in the Direct Mail category for the Silver Cross Neuroscience Institute Stroke Awareness Kit.
The 2014 Aster Awards received thousands of entries from across the United States as well as Canada and South America. All entries for each category were placed together for judging by a panel of design and healthcare marketing professionals with decades of combined experience. Entries were judged on: Creativity, Layout/Design, Typography, Production, Quality & Overall Effectiveness.
Winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
About Silver Cross Hospital
Silver Cross Hospital is a not-for-profit health care provider serving Will County and southwest suburban communities since 1895. Silver Cross has been recognized as a Thomson Reuters 100 Top Hospitals National Award winner for seven consecutive years and as a Hospital of Choice by the American Alliance of Healthcare Providers. With over 3,000 employees, physicians and volunteers, Silver Cross operates a 289-bed acute care hospital and 5 satellite facilities providing outpatient services and physician offices. Silver Cross opened a state-of-the-art replacement hospital on February 26, 2012 at I-355 and Route 6 in New Lenox. In 2013, Silver Cross provided over $48 million in charity care and other community benefits. To learn more about Silver Cross Hospital or a referral to a physician on staff, visit www.silvercross.org or call 1-888-660-HEAL (4325).