Silver Cross Hospital

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The Rehabilitation Institute of Chicago Launches Rebranding Initiative

Silver Cross Hospital’s partnership with the Rehabilitation Institute of Chicago (RIC) will now be called the Shirley Ryan AbilityLab at Silver Cross.

The Rehabilitation Institute of Chicago became the Shirley Ryan AbilityLab a little over a year ago, and Silver Cross Hospital is excited to follow suit. The AbilityLab carries the name of entrepreneur Shirley Ryan; Shirley and her husband Pat are long-time supporters and advocates of RIC’s mission.

What is the meaning behind the new name?

The name change to the AbilityLab represents the new research-focused care delivery model now offered at the world-renowned rehabilitation hospital in downtown Chicago, shifting the focus from disability to ability, and from the process of rehabilitation to outcomes. It reflects the AbilityLab’s vision and strategy; is differentiating and memorable; and underscores the important relationship between humanity and science. Many drivers shaped the name change—including comprehensive research and extensive conversations with stakeholders.





Why the name change?

While RIC has enjoyed an important legacy, research has shown that the name lacked broad recognition and differentiation:

  • In an awareness study, less than a quarter of people in the Chicago market were familiar with RIC. Beyond Chicago, brand visibility and awareness further diminished.
  • There are 108 “Rehabilitation Institutes” around the country, making it difficult to differentiate RIC in this landscape.
  • “Rehabilitation” is too general a term that is often used in relation to addiction. In fact, more than twice as many people are looking for drug/alcohol addiction information than physical rehabilitation information during Internet searches of “rehabilitation.”

“Silver Cross Hospital and the Shirley Ryan AbilityLab remain strong and committed partners to providing the best care to our patients and to the community,” said Ruth Colby, Silver Cross President/CEO. “The only change is to the program’s name; the world-class rehabilitation services that our patients have benefitted from since the beginning will remain the same.”

The Shirley Ryan AbilityLab at Silver Cross expands post-acute physical medicine and rehabilitation services in Will County. Patients have access to world-class care for a range of conditions close to home. The care team is led by a physiatrist—a doctor specializing in physical medicine and rehabilitation. Working alongside the doctors are registered nurses, licensed physical and occupational therapists, speech and language pathologists and assistants. Many therapists are also certified in specialties such as hand and vestibular therapy. Their expertise matters because studies have shown that professionals who treat a larger number of cases of a given condition achieve better outcomes.

For more information about inpatient care with the Shirley Ryan AbilityLab at Silver Cross, call (815) 300-5971.  For more information about outpatient rehabilitation programs with the Shirley Ryan AbilityLab at Silver Cross, call (815) 300-7110.

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Physicians on Silver Cross Hospital’s Medical Staff have expertise in their areas of practice to meet the needs of patients seeking their care.  These physicians are independent practitioners on the Medical Staff and are not the agents or employees of Silver Cross Hospital. They treat patients based upon their independent medical judgment and they bill patients separately for their services.